Name of Event: We Are Handsome; Mercedes Benz Fashion Week Australia Parade 2016
Date of Event: Thursday 19th May 2015
Client and/or Event Company: We Are Handsome
Type of Event: Fashion Show
Role / Involvement: Lighting & Staging Design and additional equipment.
About the Event: Jeremy Koch and Jeremy Somers (both directors of each company respectively) have been friends from school. While the lighting for Fashion week is always designed well, Jeremy from WAH was looking for something really special and knowing what his long-time friends’ cutting-edge lighting design was like, he called upon Jeremy from Innovative to design the lighting experience for We Are Handsome’s parade.
‘Industrial’ was the underlying feel so a large fan was brought in to set the tone from the moment the models were on the catwalk. Truss running the length of the catwalk kept the industrial feel for the length of the catwalk and more lights along this allowed us to bring the light show both down to the floor and create some really unique looks that meant the WAH show stood out from the rest!