@ Simmer on the BayL’Amy has launched new optical and sun collections for Lanvin, Chopard, Givenchy, Ermenegildo Zegna and Furla at an exclusive event hosted at Sydney’s Simmer on the Bay.

Australian television celebrities attended the event, including Reuben Mourad, Natarsha Belling and Matt Doran from Channel 10. Journalists from magazines including Grazia, Madison and mivision were also on hand to review the new collections.

Guests enjoyed fabulous food amid superb surrounds that had been specially created for the evening to showcase the eyewear by the Sydney interiors consultancy Shades of Pale.

The lower white wall of Simmer displayed a huge 6m wide projection displaying all of the brand logos throughout the night and various product videos and advertisements.

L’Amy’s Marketing Manager, Angelina Chee said all five brands launched on the evening will “fit nicely” into L’Amy’s brand portfolio.

“Being French, L’Amy brings a unique flair to their product, but the Italians have an uncanny knack for style and colour not to mention fantastic acetate,” she said.

Ms. Chee said the event was a huge success. “We had an extremely positive response from our guests both from the industry and press”.

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